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Stape IO

Stape

Client

Stape

Services:

Stape IO integration module for Odoo

Date:

18 – Mar – 2026

About Stape IO

Stape is all-in-one platform for server-side tagging. We saw firsthand how challenging it was to set up server-side tracking without proper guides or tools. So, we took matters into our own hands and built lots of solutions that make server-side tracking simple.

Stape integration module for Odoo

Project Overview

We developed a custom Stape integration module for Odoo to enable server-side tracking and seamless data flow between business operations and marketing analytics platforms. This solution helps businesses capture accurate conversion data, improve campaign tracking, and enhance marketing performance.

By integrating Odoo with Stape, companies can automatically send important events such as orders, customer registrations, and transactions to their marketing analytics tools without relying on traditional browser-based tracking.

Odoo Stape IO App which is now live on Odoo Marketplace, developed by InfraNext.
Please visit the link below:
https://apps.odoo.com/apps/modules/19.0/gtm_server_side

Challenge

Businesses using Odoo for managing sales, eCommerce, and customer data often face difficulties when trying to connect operational data with marketing tracking platforms.

Some of the key challenges included:

Inaccurate Conversion Tracking

Browser-based tracking often loses data due to ad blockers and browser privacy restrictions.

Disconnected Systems

Marketing platforms receive limited or delayed data because business events in Odoo are not automatically shared.

Manual Data Handling

Teams often rely on manual exports or complex scripts to send data to marketing tools.

Limited Server-Side Tracking Support

Most businesses lack the infrastructure to implement server-side tracking using platforms like Google Tag Manager and Stape.

These challenges result in lost conversion data, inaccurate campaign attribution, and inefficient marketing optimization.

Solution

To address these issues, we developed a custom Odoo application that integrates directly with Stape’s server-side tracking infrastructure.

The integration automatically sends key business events from Odoo to the Stape server, which then forwards them to marketing and analytics platforms. This ensures more reliable tracking and better data accuracy.

Our solution enables Odoo to function as a central data source for marketing events, improving visibility into customer behavior and campaign performance.

Key Features

Automated Event Tracking

Automatically send events such as orders, payments, and customer registrations.

Server-Side Data Processing

Data is transmitted through Stape’s server-side infrastructure instead of relying solely on browser scripts.

Improved Marketing Attribution

Ensures marketing platforms receive complete and accurate conversion data.

Secure API Integration

Reliable and secure communication between Odoo and Stape.

Scalable Architecture

The integration supports growing businesses with increasing transaction volumes.

Results

With the implementation of this integration, businesses can achieve:

  • More accurate conversion tracking
  • Better marketing campaign performance insights
  • Reduced data loss from browser restrictions
  • Improved alignment between operational data and marketing analytics

This solution empowers businesses to make data-driven marketing decisions using real-time information from their ERP system.

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