Stape/Squarespace
Stape/Squarespace
Client:
Stape
Services:
Squarespace Conversion Tracking App
Date:
01 – May – 2026
About Squarespace
Our vision is a future where everyone can be an entrepreneur. We believe design is the ultimate competitive advantage. We build products that help entrepreneurs stand out and succeed.
Squarespace Conversion Tracking App
Project Overview
Stape is a leading server-side tracking platform helping businesses improve analytics accuracy and marketing performance. To expand support for Squarespace merchants, Stape required a scalable solution that could seamlessly connect Squarespace stores to their server-side GTM infrastructure while maintaining a simple user experience.
InfraNext developed a full-stack SaaS application for Stape that connects Squarespace stores with Server-Side Google Tag Manager (sGTM). The solution enables merchants to capture accurate conversion data, improve attribution, and overcome browser privacy restrictions through a robust server-side tracking infrastructure.
The Challenge
Squarespace is a closed platform with limited support for advanced server-side tracking implementations. Merchants faced several challenges:
Inability to reliably send purchase and refund events to server-side GTM containers.
Limited access to first-party customer data during checkout.
Reduced tracking accuracy caused by browser privacy restrictions and ad blockers.
Complex manual GTM implementations requiring technical expertise.
Lack of a centralized interface for managing tracking configurations.
These limitations made it difficult for store owners to accurately measure marketing performance and optimize advertising campaigns.
What We Built
Squarespace OAuth Integration
Implemented a complete OAuth 2.0 authentication flow using the Squarespace Extensions API, enabling merchants to connect their stores with a single click and eliminating manual API configuration.
Automated Tracking Snippet
Generated personalized tracking snippets that automatically connect stores to the appropriate GTM container and server-side infrastructure with minimal setup requirements.
Purchase & Refund Tracking
Captured comprehensive order data, including transactions, customer information, and product details, and delivered it directly to server-side GTM containers for accurate conversion measurement.
Server-to-Server Webhooks
Developed a secure webhook system that receives and processes Squarespace events directly from the platform, ensuring reliable event tracking independent of browser limitations.
Cookie Keeper Technology
Implemented a first-party cookie management solution that maintains user identification across sessions while remaining resilient against browser privacy restrictions.
Custom Loader Integration
Implemented a first-party cookie management solution that maintains user identification across sessions while remaining resilient against browser privacy restrictions.
User Data Enrichment
Enhanced conversion quality by securely capturing and forwarding customer and marketing attribution data to improve server-side matching and reporting accuracy.
Self-Service Dashboard
Built an intuitive React-based dashboard allowing merchants to manage integrations, configure tracking settings, generate snippets, and test data pipelines without developer assistance.
Key Challenges
Solved
Closed Platform Limitations
Overcame Squarespace’s restricted environment by implementing advanced methods to reliably capture order and customer data.
CORS Restrictions
Developed a backend proxy architecture that bypasses browser-level CORS limitations and enables secure server-side communication.
OAuth Complexity
Successfully implemented Squarespace’s unique OAuth requirements, ensuring a seamless authentication experience for merchants.
Cookie Persistence
Created a robust first-party cookie solution that maintains attribution data despite evolving browser privacy policies.
Results
The completed solution delivered measurable business value through:
End-to-end server-side conversion tracking.
Simplified one-click store onboarding.
Reliable purchase and refund event collection.
Improved resilience against ad blockers and browser restrictions.
Multi-tenant architecture supporting multiple merchants.
Enhanced tracking accuracy and marketing attribution.
Technologies
Used
Node.js
Express.js
React
Vite
PostgreSQL
Prisma ORM
Squarespace Extensions API
OAuth 2.0
JavaScript
Server-Side Google Tag Manager (sGTM)
PM2
Nginx
Let’s Encrypt SSL
Conclusion
By building a powerful Squarespace-to-sGTM integration platform, InfraNext enabled merchants to achieve accurate, privacy-resilient conversion tracking without technical complexity. The solution provides a scalable foundation for server-side analytics, helping businesses improve attribution, optimize advertising performance, and make more informed marketing decisions.
Contact Us
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InfraNext
Whether you’re exploring digital transformation, need help optimizing your IT infrastructure, or want to discuss a custom solution, our team is ready to support you.
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