Stape/Nuvemshop
Stape/Nuvemshop
Client:
Stape
Services:
Nuvemshop Conversion Tracking
Date:
01 – May – 2026
About Nuvemshop
Nuvemshop is the only platform in Brazil and Latin America that natively builds a complete e-commerce ecosystem—store, payments, logistics, marketing, AI, and more—to sell more and operate with less complexity .
Accurate, server-side conversion data for Nuvemshop & Tiendanube
Project Overview
Nuvemshop and Tiendanube are leading eCommerce platforms serving merchants across Brazil and Latin America. As browser privacy restrictions, ad blockers, and checkout limitations continued to impact conversion tracking accuracy, merchants required a reliable solution to ensure every customer interaction and purchase could be measured effectively.
InfraNext developed a powerful conversion tracking solution that enables Nuvemshop and Tiendanube merchants to capture accurate, privacy-compliant conversion data using server-side Google Tag Manager powered by Stape. The solution helps businesses recover lost conversion signals, improve campaign performance, and make data-driven marketing decisions with confidence.
Challenge
Modern privacy regulations and browser changes have made traditional browser-based tracking increasingly unreliable. Merchants were losing valuable conversion data due to:
Ad blockers preventing tracking scripts from firing.
Browser privacy features limiting cookies and attribution.
Checkout environments restricting custom tracking code.
Inaccurate reporting impacting advertising performance and ROAS.
Difficulty tracking completed purchases through standard storefront scripts.
These limitations created significant gaps in marketing data, making it harder for businesses to optimize campaigns and accurately measure performance.
Solution
InfraNext designed and implemented a native conversion tracking application that combines client-side and server-side tracking to provide complete visibility into the customer journey.
The solution automatically captures storefront interactions and securely sends purchase and refund events directly to a server-side GTM container powered by Stape. This architecture ensures reliable tracking even when browser-based tracking methods fail.
Key Features
Full-Funnel Tracking
Tracks critical customer interactions including product views, cart additions, cart views, and checkout initiation throughout the shopping journey
Server-Side Purchase Tracking
Purchase and refund events are transmitted securely from the backend directly to Stape sGTM, ensuring critical conversions are never missed.
Native Checkout Event Tracking
Leverages Nuvemshop’s native GTM integration to capture checkout-stage events where custom scripts cannot be executed.
Automated Installation
Storefront tracking scripts are automatically installed through Nuvemshop’s Script API, eliminating manual implementation and theme modifications.
Cookie Attribution Preservation
Marketing attribution data is carried across the checkout process, helping maintain accurate campaign reporting.
Multi-Region Support
The application automatically detects whether a store operates in Brazil or LATAM and routes API requests accordingly.
Enterprise-Grade Security
All server-side events are protected through HMAC-SHA256 signing and validation to ensure data integrity and prevent unauthorized submissions.
Implementation
Process
Discovery & Planning
The InfraNext team analyzed platform limitations, tracking requirements, and merchant reporting needs to design a scalable server-side architecture.
Development & Integration
A native application was built to connect Nuvemshop and Tiendanube stores with Stape-powered server-side GTM environments while maintaining seamless merchant onboarding.
Testing & Validation
Webhook testing, event verification, and tracking audits were performed to ensure accurate data collection and reporting across all platforms
Deployment
The solution was deployed with automated setup workflows, allowing merchants to configure tracking without any coding requirements.
Results &
Benefits
The new conversion tracking solution delivered several key benefits:
Improved conversion visibility across the entire customer journey.
More reliable purchase and refund tracking.
Better campaign optimization through cleaner data.
Enhanced ROAS reporting accuracy.
Reduced dependency on browser-based tracking.
Future-ready server-side tracking infrastructure.
Faster deployment with no theme customization required.
Unified solution supporting both Brazil and LATAM markets.
Technologies
Used
Server-Side Google Tag Manager (sGTM)
Stape Infrastructure
Google Analytics 4 (GA4)
Meta Conversion API (CAPI)
Nuvemshop APIs
Tiendanube APIs
OAuth Authentication
Webhooks & Event Processing
HMAC-SHA256 Security Validation
JavaScript Tracking Scripts
Server-to-Server Data Transmission
Conclusion
By implementing a robust server-side conversion tracking architecture, InfraNext helped Nuvemshop and Tiendanube merchants overcome modern tracking challenges and regain visibility into their marketing performance. The solution delivers accurate, secure, and scalable tracking that empowers businesses to make smarter decisions and maximize advertising results across Brazil and Latin America.
Ready to Improve Your Conversion Tracking?
Discover how InfraNext can help your business implement reliable server-side tracking solutions that drive better data, better insights, and better results.
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InfraNext
Whether you’re exploring digital transformation, need help optimizing your IT infrastructure, or want to discuss a custom solution, our team is ready to support you.
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